How to attract customers to a new business 5 ways

Be released for the first time is a big challenge, that is why it is necessary to plan out the best strategies that will allow to attract customers to a new business. In this post I will explain how to do it!

The main objective of any business and especially trade retail, is attract and retain customers. A constant flow of new buyers will allow you to grow your business and especially when it comes to a new business.

The retail stores earn recognition in their local areas over time, as the shoppers pass by the locals, visit and speak with friends and family on your experience  in these, which will eventually contribute to or subtract new customers.

However, in the beginning, to achieve to attract customers to a new business must be cause a clear impression on the area in order to attract the visit of the local consumers and conquer that first goal so important to achieve that enter the store for the first time.

Whether the business is big or small, the marketing plans for the store opening combine strategies advertising, promotions, in-store and inauguration events to give you an initial boost.

Strategies to attract customers to a new business

Here are 5 tips that will help the store to give you that initial boost so needed to break through in the competitive market of retail.

1. Public relations

Organize a grand opening event for the people of his area to talk about the new store, do everything you can to create memorable experiences for the first customers that can be attracted.

Hire some local celebrities to meet and greet, it will also serve to present acts of musical entertainment, as well as comedians, magicians, and sporting events. Centre the other elements of your strategy of marketing around the grand opening event to send a message clear and exciting to the market that attracts potential customers.  

2. Advertising

Implement an ad campaign for large reach at least a week before the store opens. Place ads in local papers, radio stations and tv, and in magazines aimed at the target audience.

Place ads on billboards in the city to further spread the news. Use the first round of commercials to highlight the realization of the great event of the opening of the store in such a way that this is irresistible to the target market.

3. Promotions

The grand opening of the store must be accompanied with sweepstakes and promotions, offering discounts on the prices  of the whole store, distribute samples and organize fun contests with valuable prizes of items in the store.

Give the consumer an advantage in the customer loyalty programs, giving them credit for additional purchases for incentives if you sign up during the grand opening.

4. Advertising in the shop itself

Advertise on the premises of the shop eye-catching, the news of the upcoming opening of the new store. Start with the ads of “soon” is displayed on the windows, doors and into the street.

About a week before the opening, change the first announcements for the opening, showing boldly, the date the shop will be open to the public.

The more times you go to the people and read the advertising on the premises, it is more likely to talk about the new store with friends and family and go to visit her as soon as you open its doors.

5. Social networks and Mobile marketing

Create a presence early and solid in the main social networks and get the attention of followers you will be informed of everything related to the new store, and therefore are potential buyers.

Once you set a number of followers reasonable in social networks, you can promote directly the opening of the store, special promotions, and the details of the grand opening of the store.

Moreover, it is relevant to advance this strategy for attract customers to a new business through the use of specialized tools, such as the Mobile Marketing  developed by the startup Intelligenxia  that warrants a follow-up of customers to bring them personalized information to the buyers at the most opportune time.

Conclusion

Open a space in the competitive market of retail Latin america is not simple, but with good ideas, perseverance and the design of a marketing plan is appropriate, the to attract customers to a business new it will not be a mission impossible.

In summary, it is given to know the brand through an advertising campaign that involves traditional media, social networks,        mobile  marketing  and in general, all the tools possible to make everyone aware of the birth of the new shop and so start on the right foot towards the next step in the pursuit of growth and consolidation