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How to calculate the ticket average of one or multiple stores?

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prevision de ventas

There are metrics very important to verify the effectiveness of our sales strategies in retail, in this post we teach you to to calculate the ticket average to better understand the consumption of your clients.

The retail trade it is an activity that involves many small efforts to achieve the best results in terms of sales and as required customer satisfaction, therefore to achieve our goals, it is necessary to pay attention to the metrics and KPI's, such as the ticket average.

But, of course, before delving into more complex aspects such as for example how to calculate the ticket average?, it is necessary to know what it is.

What is the Ticket average?

The ticket average it is a metric  that provides details about the average amount of sales for a particular customer that goes to a shop. Among the benefits of your application stands out its ability to help companies to analyze the trends of sales, contributing to the decision-making process.

In some cases, the average size of the tickets it is mentioned in context with a specific time-frame, which may be a month or even a year.

A wide range of companies use the calculation of tickets average in your sales and profitability analysis, and such is the case of the retail companies, as well as the industry of credit cards, in addition to agents and brokers who turn to calculate the ticket average to analyze the your customers ' behavior.

How to calculate the ticket average?

The size of the ticket average depends a lot on the behavior of the client and the type of store. For example, a local fast food generally has customers who purchase a few low-cost items. Therefore, the average size of the tickets each customer is relatively low.

However, in an electronics store, customers can spend a lot more, in addition to paying warranties, and shipping charges. Therefore, the average size of the tickets will be relatively high.

To calculate the ticket average, it takes the daily amount of tickets and the amount of tickets we have per day, and then dividing the total spent per day by the number of tickets, and so you'll get the average size of your tickets.

The formula for to calculate the ticket average is the following:

AVERAGE TICKET = TOTAL SIZE OF THE TICKET AVERAGE

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TOTAL NUMBER OF TICKETS

We can calcular the ticket average a week, a weekend, or during different times of the year to understand the spending patterns of customers. Even this metric can be used to determine size ticket average per employee, in order to be able to point out who are your best sellers.

Calculate the average of the ticket can help you set a reasonable goal to increase the average size of your tickets.

How to increase the size dthe ticket average?

We already know the number of revenue generated by each customer to the store after calcular the ticket average, but this information is the key to continue the process of our growth in salesfor that here are some recommendations for increase it. 

aumentar el ticket promedio

  1. Attempts to provide a wide range of productsas such some items or luxury accessories that will increase the overall size of the tickets.

If you are an owner of a café or restaurant, try to add the syrups for the coffee or some desserts that add an extra value at the time of pay. It also applies to the sale of items with prices a little more expensive to take customers to buy other items that increase the revenue of the store.

  1. To all the customers like to get a good discount at the time of purchase, this is a good strategy to encourage some buyers to spend a bit more.

Promotions can range from a whole percentage discount when a customer reaches a certain amount of purchase, to the famous 2×1 where when you buy one you get another product of the same value free of charge.

Conclusion

To calculate the ticket average, the sales amounts are totaled on the basis of a specific period of time and divided by the number of customers. The measurement of the size of the ticket helps the companies to better understand their overall profitability.

The companies in the retail sector will vary in the time frames that they use to to calculate the ticket average, providing valuable data that allow you to set ranges such as; the ticket to the lowest, the ticket medium and the ticket higher.

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