Your customers go to the store to buy what you have on your list, but it is in your hands the awakening of his interest in other products, learn how to take advantage of the purchases are not planned in this post.
There are several types of consumers, are those that flock to your favorite store with a list of products that need to buy, while others come to observe without having a specific need, however, all are likely to make purchases not planned.
Recent studies indicate that at least a third of consumers make purchases not planned on a weekly basis, which represents an additional income very significant for the ratios of sale of the retailers and an opportunity to please the customer in all their needs, even in those that he didn't even know.
In this publication, exclusive of Analytic Retail, we will focus to give you the tools to know how to take advantage of the purchases are not planned in your store.
Keys to stimulate purchases are not planned
1. Choose well the products
Not all products are recommended when stimulate impulse purchases it is, as usually it will be much easier to sell when it is done with items that do not require an explanation, that is to say, those products that sell themselves, because the client understands what they are for.
2. Increases the visibility of the products
In Latin america it is a well known phrase, “what is not exhibited, it is not sold” and that's about it, in the retail trade is the key to increasing the visibility of certain products to promote impulse purchases in your customers.
To achieve this, a good tactic is to signaling through the use of signs and bold colors, it is possible to awaken the interest of the consumers, attracting his gaze to the products that you may not have noticed.
3. Strategic positioning of products
In the retail trade is important to position the various products that are sold in the store in the best possible location, where it will be visible and easy to locate by part of the buyers.
Traditionally, it is useful to position products designed to enhance the purchases are not planned in the area close to the points of payment and also the placement in points close to the most needed items.
4. Make use of the psychology
It is very effective to arouse the interest of consumers by applying good psychological strategies that can persuade them to make impulse purchases, this way you will be able to awaken in them needs to accelerate their decision making.
For example, you can alert your customers through promotions for a limited time, as well as through special offers that will motivate you to buy the watch prices low. Though it also works to draw the attention of the customers with the promotion of certain products by the simple fact of being novel, or original.
5. Used Mobile marketing
The use of online tools and mobile is another key factor to consider when you stimulate the purchases are not planned.
It is the visual strategies used in the physical store a step further, showing these products in an eye-catching way through the online platforms of the store and in the social networks, which will allow to expand the number of potential customers that will interest those items.
6. Recommendations of the seller
In those cases where there is openness on the part of the client to receive the guidance of a seller, it is possible to take advantage obtaining purchases are not plannedthrough personalized suggestions on the part of these.
These should be based on the questions formulated by the buyer and the experience of the seller on the basis of the needs that can be observed in the clientand may suggest some complementary items that would improve the level of sales.
Conclusion
To increase the ratios of sale for your shop, a good recommendation would be to maximize the purchases are not planned of your customers.
For this you will need to implement a set of strategies that allow you to awaken your interest in certain products, generating new needs for them and their time to enrich your shopping experience to be able to provide a range of items that exceed your imagination.
