To increase sales in the store is important to encourage impulse purchases, and for this you have to know in depth the cross merchandising. Pay attention to this post and you'll see the results!
If your store is experiencing a drop in sales, the cross merchandising could be the answer to your problems, since over the years it has proven its effectiveness when used in the retail sector to encourage impulse purchases from customers.
There are many strategies used by the retailers to attract customers to their displays, and be able to as well maximize your salesbut few have been shown to be as effective as the cross merchandising. But for those who are not familiar with the term, it might be intimidating to try, and that is why below we explain what it is.
What is cross merchandising?
The cross merchandising occurs when a retailer puts on display articles apparently not linked together so that clients can establish the relationships between them.
The marketing cross or cross merchandising you can be a method of increase sales through the promotion of impulse purchases. In general, the idea is to remind the client something that you want or need that was not necessarily on your shopping list for that day.
It may simply be a matter of showing products that are supposed to go together, by association, though perfectly can be consumed individually, as for example; the spaghetti sauce with the noodles or engine oil with oil filter and other spare parts motor. The possibilities are truly endless.
Importance of cross merchandising
For industry, retail the cross merchandising it involves taking control of the placement and positioning of the products in the store. The location has to do with the ease of the customers to access the articles you are looking for.
It is not just the physical space that it occupies the item in the store, but also if the other items that are near are complementary. On the other hand, the positioning is more about the space that occupies the product within the customer's mind.
The marketing cross it's about using the product location with reference to other elements to help a client to make connections between related items. It works in a way similar to the way that the beautiful houses in a nice neighborhood that add value to the other houses around it.
Among the benefits of the cross merchandising highlights:
- Attract customers: when done correctly, the cross marketing inspires customers to come closer to the display of the product and buy what you end up deciding that they need.
- Develops customer loyalty: the cross merchandising it is good enough to guide the customers as it offers ideas many times unthinkable by the buyers, which adds positively to the experiencia del cliente.
- Increases sales: the cross merchandising makes shopping more exciting for the customer, encouraging them to buy more.
Examples of the use of the cross merchandising
- A good example are the liquor stores that take full advantage of this knowledge to place the alcohol with snacks or snack, these two products in a strategic way, ensuring that their displays of beer is always present along with a selection of salty snacks.
Another example would be the lettuce, the tomatoes, the cucumbers and celery pre-packaged displayed together to help customers to collect all that you need to buy in the supermarket and work out at home with a salad quickly.
- To try and sell a brand of machines grills, the company prepared sandwiches grilled hot to be delivered as samples to customers. And the result was that after being tested by customers, not only bought the grill but in addition to everything they needed to make their own sandwiches at home.
- Traditionally, the ice cream and spoons disposable used to eat it is exhibited in different aisles of the store. Customers who buy ice cream appreciate when a retailer saves them time as they exhibit both products at the same time.
The convenience makes the customers come back, that is why it is important to consider other ideas cross merchandising saving you time and which may include the display coverage of ice cream which are usually found in other aisles and place them near the scoops of ice cream, because this also will trigger the behavior of impulsive buying.
Conclusion
The cross merchandising it is the practice of showing products of categories are complementary in shape joint, encouraging customers to buy more by offering product solutions interconnected. The marketing cross it is a powerful strategy for boost sales while satisfying the needs of consumers.
The cross merchandising it is a technique of effective marketing to provide solutions to buyers at the time that it increases the size of the baskets and thus the income of the store.
Your success comes thanks to the fact that it is able to do that experiencia de compra be more comfortable for the consumers, by bringing together complementary products of different categories.
