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E-Commerce 2021: A constant challenge

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The pandemic turned the consumption habits of the chilean society. Shopping face-to-face passed quickly to be electronic transactions.

This presents new challenges for the retail and also new experiences for the consumer.

Growth of E-Commerce

According to the report Report of the Industry carried out by BlackSipsince march of last year, sale for digital channels has doubled. In addition, the peaks of sales have exceeded 200%.

This increases when the retail presents attractive offers. This added to the hand of varied benefits to the consumer. For example, a wider selection of products, comparison of prices, possibilities of getting to know other experiences of shopping and security by avoiding transfer of the risks and costs involved.

In accordance with FollowUPthe online channel represents 18% of the total transaction. A four-fold increase, compared with 2019, when the digital channel accounted for 4.5%.

According to Michelle Schnitzer, Sales manager, this increase is related to the online channel became the first choice of purchase.

On the other hand, the retail has experienced a significant change. Before the purchase decision of consumers are based in areas close to the work, and transit routes. They bought the products of basic necessity and products planned, in stores and multi-stores that are close to their jobs.

All of this changed and hit the “Golden Stores”, that is to say, those shops most sold and were in the passage or transit to buyers.

According to NielsenIQsome of these stores had dropped to 52% of their sales. Due to the pandemic, the choice of store has been pushed to peripheral areas.

Those shops that were in strategic positions ceased to be the point of view of consumers. This trend promises to be durable and give new expansion strategies for the retailers retailers.

New strategies

Before all these changes, there are several steps or tips that you can consider.

As a first step it is essential to launch its own direct sales channel online. This through partnerships that facilitate the entire purchase process and delivery. An example is the string Crown, which was added to the wide range of products that has the platform Mercadolibre.

This type of alliances allow you to streamline the sales processes of retail with the benefits of E-Commerce to its users. Among these, lower delivery times and the possibility that the client will be able to find easily on the web.

Another important point is to estimate the demand for products that we have. There are certain categories that are being affected by the high levels of demand, as the category Decohogar, furniture and beds.

These categories have experienced a persistent shortage, so it is essential to have a monitoring stock levels if we do not want the sales are affected, severely affected, or lose sales opportunities.

Logistics has become one of the great pillars of E-Commerce, since the customer is expected that the order will arrive to your home in the expected conditions. It is key to take into account the logistics of delivery of the product, are you going to outsource, what are the costs that this brings me VS make the implementation directly own?

Those are all questions that you must not let pass to cope with these years in the future.

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