E-Commerce 2021: The unexpected conditions due to the pandemic turned the consumption habits of the chilean society.The purchases were carried out in the channels face-to-face became electronic transactions.
This brings new challenges for the retail and also new experiences for the consumer.
E-commerce 2021: Its growth in the last year
According to the report Report of the Industry carried out by BlackSipfrom the mid-march of last year the number of buyers who use digital channels has doubled, and the peaks of sales have exceeded 200%.
This percentage increased when the retail added attractive offers. This addition of the varied benefits that would bring to the consumer: a wider selection of products, comparison of prices, and the possibilities of learning about experiences of purchase (comments of the product or service) and of course, safety to avoid transfer of the risks and costs involved.
In accordance with FollowUPthe online channel represents 18% of the total transaction. This involves a four-fold increase compared to 2019, with 4.5%. According to Michelle Schnitzer, Sales manager, this increase is directly related to the online channel became the first purchase option due to the pandemic.
E-Commerce 2021 exceeds sales in physical stores
On the other hand, the retail has experienced a significant change. Before the health crisis, the purchasing decision of consumers are based in areas close to the work, and transit routes. Consumers buying products of basic necessity and products planned, in stores and multi-stores that are close to their jobs. All of this changed and hit the “Golden Stores”, that is to say, those shops most sold, and were to step to the buyers.
According to NielsenIQsome of these stores had dropped to 52% of their sales. Due to the pandemic, the choice of store changed to outlying areas, where people live.
The retail that were in strategic positions have been affected as they are no longer the point of view of consumers. This trend promises to be durable and give new expansion strategies for the retailers retail, among others.
E-Commerce 2021: New strategies
Before all these changes, and in this context, there are several tips that you can consider. It is essential to launch its own direct sales channel online or through partnerships that facilitate the process of purchase and delivery. An example is the chain of retail Crown, which is added to the product offering that has the platform Mercadolibre.
This type of alliances allow you to streamline the sales processes of the company in the retail market with the benefits of the E-Commerce site to its users, such as children under delivery times and the possibility that the client will be able to find easily on the web.
Another important point to get ahead of this health crisis is to estimate the demand for products. There are categories affected by the high levels of demand, as the category deco home, furniture and beds. These categories have experienced a persistent shortage, so it is essential to have a monitoring stock levels. Otherwise, sales will be severely affected, or even we may lose sales opportunities.
The logistics has also become one of the great pillars of E-Commerce, since the customer is expected that the order will arrive to your home in the expected conditions. So it is key to take into account the logistics of delivery of the product: do you outsource?, what are the costs that this brings me VS make the implementation directly own?
These are all questions that you must not let pass to cope with these years in the future.
Ivan Herrera and Fernando Aguilar
KAMS Post Sale
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