The rules of the game in the retail trade as they are not before, it is for this reason that it is necessary to review all the factors that influence the logistics for retail in order to meet the needs of your customers, Check out all the details in this post!
The stores physical and e-commerce spend a lot of effort to adapt to the ever-changing needs of its customers, habits that are influenced by a series of cultural changes and technological trends.
The retail industry is constantly struck with the rapid pace of changes, affecting especially concerning the logistics, where factors such as deliveries faster and the increased use of mobile devices, mark the direction of this of this business.
In this post exclusively for the followers of the Blog followUP, we will guide you so that you better understand what those factors that influence the logistics to retail, yestés really prepared to re-adjust the path of your retail business to success.
First of all, let us start from the ground up to be able to understand the fullness of this exciting topic.
What is the logistics applied to the retail?
The logistics in retail is the set of processes required to meet with the end goal of selling a product to the customer in the store, that is to say, it refers to the supply chains, distribution, inventory management, in order, each small step that involves the activity of the physical store and/or e-commerce.
In retail, logistics is a rather complex and requires a very thorough, since it depends on the smooth operation of the store. The current trend of drives to speed up the steps, redesigning the supply chain with quality levels optimal.
Supply chains in the retail sector should aim to be able to add value to enhance the competitiveness and, in addition, to be sufficiently robust so that they can respond to the needs of expansion of the company, pointing to new formats and markets.
Major factors that influence the logistics
Let's review below, which are the factors that influence the logistics to retail.
The rise of mobile commerce:
In many countries of Latin america you will experience a growth in consumer spending, which has added to the overcrowding in the use of smart phonesmaking easier and faster the process of purchase.
The brands most innovative are improving the experience of their customers to adopt mobile elements that drive the foot traffic in stores, as for example, the on-line services that allow customers to reserve items online and then be collected comfortably in the tent, better known as click and collect.
Big data:
Another factors that influence the logistics for retail it has to do with the storage of information, logistics companies recognize the need to share data in a transparent manner with their clients.
For example, the real-time tracking of the location of the transport units. Big data helps you to generate least amount of delays of the orders and to obtain more accurate estimates of time and costs of shipping.
Experiences omnicanal:
Consumers feel increasingly attracted to the experiences retailers omnicanal, resulting in integrate all channels of interaction availableto achieve the full satisfaction of the customer.
Retailers should consider this factor to the better management of logistics, since in some cases they maintain separate inventories of the physical store and the online trading, which may complicate its operation.
Home delivery faster:
Retailers must review and find solutions that enable them to reduce time of waiting for the customers at the time of order. To achieve this goal you should make use of the technology.
Many retailers are applying robotics to improve the pick-up times and integrating the big data to optimize delivery routes.
Conclusion
As we have already been able to analyze, there are various factors that influence the logistics to retail, that is why it is necessary that you make a thorough review of your operations in order to achieve optimize them.
This will not only benefit the consumer with a better experience. Also what will make the business of logistics partners and to you, as a retailer, to achieve the best returns, and take competitive advantages.
