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How to retain customers in the retail market in 3 easy steps

fidelizar a clientes en retail

The great secret of successful stores is not only to sell, but to do that your buyers will come back time and time again. This is called loyalty to customers in retail and here's how to do it.

The easiest, and possibly the most affordable, to achieve loyalty to customers in retail is know how to satisfy them . However, this is not all, because today, customers not only want to meet your expectations, but also want to be overcome.

Sometimes this is easier in theory than in practice, since every client is different and they have personalities and different goals. In fact, some people are impossible to please.

To try to win customer loyalty it is recommended treat them the way they want to be treatedto do this we must check that not everything is based on our perspective.

Sometimes what seems to us that it would be good to others from our perspective as managers, it is not. The problem is in ensuring that the client feels the same way, but many times, what we like to us is not good enough for others.

To to satisfy the greatest number of customers who come to the store and keep them happywe have elaborated the following recommendations

1. Build personal relationships through marketing omnicanal

The secret ingredient to build these relationships of consumer one-to-one on a large scale is marketing omnicanal, that is a sales approach that strives to achieve a perfect interaction with the client.

But what has that to do with building the intimacy of the client? When marketers to engage with customers through multiple channels, multiple devices and multiple platforms, and leverage customer data to create custom messagescustomers returning and develop an intimate relationship with the brand because they are treated as unique individuals.

2. Reward customer

Among the strategies to retain customers in the retail market is the use of discount cards shop addressed to certain articles, as well as free gifts which are delivered with the purchase.

There are many ways to incorporate a rewards program to the client, but before you spend a lot of money on marketing, it is best to consider what type of reward is best valued by buyers.

fidelizar al comprador

For some clients, real reward can be a simple gesture of gratitude, something small and low cost, can be read in a very positive way by the consumer,  that's why when you choose a reward, think of your customers and you will see that a small expense will result in a loyal customer and you'll get hundreds of additional income. And more importantly, add new consumers attracted by the good references.

3. Follow up the client

As a good friend, loyal customers they want to know that you care about their needs and interests, that is why it is important to implement some ways to keep in touch with them.

For example:

  • Send emails customized
  • Invite them to special events in the store as shoppers VIP
  • Ask your family or events in your life

Buyers appreciate knowing that someone is thinking of them, and in return you loyalty to customers in retail, which will keep those cash registers in operation.


In the permanent search of the growth of the store, it is important not to lose sight of which is the fundamental factor to achieve our goals, and in this matter we must not forget to customers.

To maintain the best relations between the shop and your customers is key, especially when it comes to buyers, loyal, since these create a great impact on the sales revenue.

Fortunately, with the implementation of the right strategies this intimacy can be achieved at any scale, no matter how large the organization is, or how complicated it may seem the task of loyalty to customers in retail.



09 Mar 2024

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