If you're looking to increase your sales ratios and satisfy your customers in your e-commerce, then you must make use of the web filters. Learn more about its benefits in this post!
The buying habits of today are very different from those of yesterday, the technology and retail seem to have become inseparable friends and customers are increasingly fascinated by make your online shopping.
However, the time to search for an item specific, it can be overwhelming for the client to locate exactly what you want. Fortunately, for practically everything there is a solution and in this case it is convenient to make use of the Web filters.
What are the web filters?
They are interactive elements that allow us to refine your search for a series of products at the time of purchase in an online store.
These allow you to facilitate the process of locating and searching of products in an e-commerce and, therefore, improve the shopping experience for the customer to avoid frustrations that arise from not being able to find the specific product you want to buy, as well as can lead them to make bad decisions.
In addition, this translates into benefits for the business, which contribute to the increase of the conversion rates of sales.
Types of filters most common
Web filters basic:
This category includes filters for brands, for prices or by availability.
Advanced filters for variants:
Basically, as its name indicates, are filters that make use of the variants of the products such as size or color, which are elements that are used to configure and change the prices of the items.
Filter by features:
It can be said that the web filters characteristics are the most advanced e-commerce, which allows consumers to search through attributes that define and describe the products and serve them to refine a more searching, to take it to the highest level of specificity possible to ensure your satisfaction.
Features of web filters
Static filters:
In the case of static filters, it is the responsibility of the seller to choose which categories to show on certain filters, which means that you will need to spend more time in the programming of the same.
Dynamic filters:
It is much easier for the retailer, since the program automatically by the platform of e-commerce, which extracts for its own account the categories of every product according to your variant and particular characteristics, and in this way shows the user the various options available.
Filters multiselection:
It allows the buyer to not only choose a filter in particular, but several at once, which results in providing more possibilities, as for example, two or more colors and sizes of a garment.
Performance filters:
As the client apply filters in a search, the process of querying the database becomes more complex, therefore, the system must be fully optimized in function of the process will be faster to avoid delays that will end up out to the buyer and hence reduce the conversion of sales.
Filters Responsive:
This means that the filters are able to adapt perfectly to the resolutions variables are used by various mobile devices.
Conclusion
Regardless of the channel that you use for your retail business, it is always very important to ensure the satisfaction of your clients, and that is why it is very useful to be able to facilitate the process of locating products through the use of the web filters.
Recall that the online trading it offers great advantages, including the possibility of having immediate access to large volumes of inventory of products with just a click, which can overwhelm or even to confuse the buyers.
The web filters these are the “enablers” that purged the results between the hundreds of options available for you to ultimately lead the consumer to what you are really looking for.
