Today, the world of retail demands go hand-in-hand with the technology and with the preferences of the consumers, that is why it is important to implement strategies to integrate an online store with a physical The best advice in this post!
The link between the real and digital is becoming increasingly necessary within the retail industry, either through an e-commerce, advertising, online or through the social networksretailers looking for ideas for integrate an online store with a physical.
To achieve the seamless integration between the physical store and the online requires good strategies and not for simple solutions and wrong in that it misrepresents the concept, limited to place ads printed on the inside of the store showing the web address, and social networking.
But this is not sufficient to achieve integrate an online store with a physical, as a retailer, you should aim much higher, and it is for this reason that in Analytics retail we have formulated the best tips to achieve it.
1. Merges your strategies in line with the physical
If you manage separate strategies for your online store and the physical, you must correct it immediately, since this creates a gap for customers today prefer to make use of the omnicanalidad when making their purchasing decisions.
The merger of the two gives rise to a perfect experience that allows you to connecting services between the real world and the virtualan example of this is to make orders online and pick them up later at the store, also the delivery to address and provide the client with the location of the products are not available in stock in other branches.
2. Unifies your prices and promotions
If your customers detect differences in terms of promotions and prices in your physical channels and online, you run the risk of losing themthis is due to the use of practices such as showrooming and webrooming.
The customer of today, compare prices, and promotions both online and in the store itself and, if it detects an inconsistency, it will generate a barrier that will slow you interest to buy or what will go to other stores.
3. Apply augmented reality
The augmented reality it is another good way of integrate an online store with a physical, because it allows improve the display of the products that pique the interest of your customers and traditionally could only see in photos through e-commerce platforms.
You can enrich the customer experience by providing the possibility to schedule a demonstration of augmented reality, in which for example can be viewed as you'll see a new set of furniture in the exact space available to the client in your house.
4. Digital catalogues interconnected
Looking to capture the interest of those customers who come to your store, under the premise of achieving a different experience, it is important to provide the possibility of access to your online platform even when they are within physical store. To do this you can use digital catalogues can be consulted through interactive screens and tablets.
This will allow you to save the information of some products of your liking at their profiles or send it to your emails.
5. Collects anonymous data to improve the experience
To better understand your customers and ensure the success of your business strategies, it is important to collect the data both in the physical store as well as online.
The power to collect and analyze real-time behavior, will allow you to plan new strategies and track the results, with which you will be able to improve the experience omnicanal of your customers.
Conclusion
By making use of the strategies for integrate an online store with a physical it opens up a universe of new possibilities of interaction with the client, which will allow you to provide a more complete experience, which will be to the liking of the consumers, and especially those who love the technology.
This will result in a the highest number of sales for you through all your channels and consolidate the loyalty of your customerswho will see your brand the ability to satisfy all their needs.
