The marketing of today understands the importance of the customer and recognizes its value, therefore, the trend leads us to discover new strategies for engage shoppers with brand Discover in this post!
There has never been any doubt that the customer is the most important piece of your brand, because without them it simply does not work the business.
But despite all the tools we have today thanks to the technology to create new experiences for consumers, there are still many entrepreneurs who are still struggling to understand what is really your customers want.
The client now looks much more than a simple impulse buy of a single occasion, they want to establish connections really durable with the brand and you as a seller you have to be ready to give them what they want.
The massification of technologies, globalization, the social networks and in general the world is so accelerated that we live in and that we share both vendors and consumers, have completely changed the process of purchase.
We can easily perceive as consumers are more active and intelligent than ever and thus are able to perform your own research before buying, that is to say, are no longer confined to believe blindly in the glowing words of a advertisement advertising as they did past generations.
This new scenario means that you need to find the formula for engage shoppers with brand.
This has brought as a result, brands are placing their customers at the center of their marketing and sales strategies, and in addition to that use the knowledge of the consumers themselves to boost their campaigns.
Examples of how to engage shoppers with brand
Below, we'll explain on the basis of real-world examples, some of the strategies implemented by small and large brands to develop a sense of belonging and greater satisfaction to their customers.
1. Coca-cola
Everyone in the world know this popular brand of soft drinks, however, for the more you spend the decades, its positioning in the market remains solid, as they have discovered as engage shoppers with brand.
His strategy consists in debranding or desmarquizaciónwhat that means is, remove the prominence of the brand as such, but by a subtle use of the distinctive elements of their identity.
In this case, the company decided to replace the logo of the brand to put in place the names of individuals, the result of this strategy was surprising, as that had an impact on its consumers, notably, to encourage them to buy the cans with their names or the name of someone close to you, to serve as a gift to eye catching and fill out the social networks of the photos next to the product.
2. Theadless
It is a online store of printed t-shirts, where the clients are the protagonists, since they are the ones who come up with the designs and the community votes to select the favorite, which will eventually get to the sale.
The winners will receive a financial reward for their design, and the company has guaranteed its sales, because, being previously voted by the users themselves, when you go to the market because sales are insured.
3. Honda
In 2011, the car brand Honda, discovered Joe, a common customer, but with a particular story, since it had proven to be a loyal lover of your vehicle model Accord 1990, and was at the point of reaching one million miles.
Honda decided to build on this milestone, and to highlight it to show the nexus of the brand with its customers. Joe was surprised with a big parade and gave a new car to enjoy your next million miles.
Conclusion
With the passing of the years, marketing has moved from being focused on the product and its features, focusing on the client and on the benefits of the same to them brings to their lives. This change of approach has led to the need to develop strategies to engage buyers with the brand.
In this way, brands have achieved develop emotional bonds much stronger with their customers, thereby benefiting the commercial activity of the retail.
