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Optimization based on the behavior of consumers

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To understand the behavior of consumers is the most important element when creating plans for optimizing the physical store.

To create a project of optimization truly complete, it is first necessary to understand the path to purchase  and touchpoints more important, to then analyze the behavior of consumers inside the store from a holistic perspective.

Measure the engagement of consumers using metrics temporary

There are two dimensions in the analysis of the engagement consumer:

  • To monitor purchase behavior within a virtual area.
  • Monitor a visitor personally throughout your journey in the store.

Although the definition of the metrics temporary may vary, the time spent by a consumer in a particular area is related to the engagement. The metrics temporary are ideal to quantify the tour of the buyer and its engagement.

Monitor the weather service to increase the quality and productivity

What is the value of a great salesperson? If you ever walked into a trade with the intention of spending $20 and you ended up buying it for $200 or more, you'll get a sense of what we are trying to tell you.

The service it is an essential component for success in the physical stores are concerned. However, it is key to understand where it is necessary to measure the time of service according to the type of store that we are analyzing.

It is not the same as a fast-food restaurant to one that sells jewelry. Therefore, it is necessary to identify the needs of customers, and how to intervene to address them.

Calls to action in order to position products

While in the physical stores there are no buttons striking that customers can touch, there are many elements that retailers can modify for increase the conversion rate . Instead of working with linear concepts step by step, the physical world is handled with real-time information about planograms and prices.

If we study in detail the positioning of the products, we can discover that sometimes the consumption patterns do not follow certain standards or assumptions.

As for the discounts, many marketing experts believe that the shops are still guidelines stereotyped. However, to monitor the behavior of customers around the shelves or sectors with products on sale, we can surprise us.

comportamiento del consumidor

This can be a interesting experience of analysis for executives interested in increasing their profits.

In addition, in some sectors, such as jewellery, electronics and even construction, it is essential to have employees who know about what they are selling.

When the staff knows and is an expert in the products of the store, you can achieve great increases in sales.

Finally, when a brand sells its products in other stores have the possibility to pay extra for to be positioned in a place of a lot of traffic. This may seem like that will increase the sales of the same. But you have to think twice; not always, more traffic means more sales.

The optimal time of engagement it's going to vary depending on the product, its positioning and the behaviors of the consumers in general. In addition, in the market there are a wide variety of technologies that provide the necessary information to improve the service time.

Thanks to them, you can analyze the power of the sales staff and to optimise the store. Finally, optimization studies on products, promotions, pricing, and positioning can generate a jump in sales.

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