To carry a business activity successful, it is necessary to establish very clear rules, for this there is the sales policy. Discover how to apply them in your shop in this post.
A policy of sales it is a systematic process of development, coordination and monitoring of the various decisions that have a direct influence on the sales of the store.
The aim of this policy is to provide guidelines effective for the corporate efforts to optimize customer satisfactionin addition to stimulating the company's profitability and competitive strength.
The interdependence of a sales policy obliges the administration to undertake a systematic analysis and logical of the various issues involved in it.
To define the sales policy of our store, it is necessary to take a series of preliminary considerationswho will emerge from the analysis with the objective of developing the commercial strategy of the store retail.
Points to consider for a sales policy
It should be clear what the expectations of the shareholders or owners of the company in relation to the level of risk they are willing to assume and the margin of profitability expected.
The importance of analysing these aspects lies in order to determine if you opt for policies of selling risky or failing to focus according to a character more conservative.
You should also studied which is the business model of the company, as any sales policy which you decide to define, must be consistent with the needs of the store.
The best time to establish policies and procedures for your retail store is during the planning stages. Trying to anticipate problems in the future before opening its doors.
It is to be prepared to plan how to handle the store to special situations, as well as the day to day operations normal. This is of great importance as it helps avoid making mistakes once you touch face to the customers in real life.
Steps to follow
You must analyze and determine what will be the steps to follow before any novelty is generated in the store, that's why you need to consider all possible aspects and to establish the procedure to be followed.
These are the main cases applied to the sales policies in the retail market:
1. Types of payment
Determining which forms of currency accepted, policies regarding the use of cheques and credit cards.
2. Prices
You must establish what is the margin of profit for one or all products in sale, create a pricing strategy and the rules of discounts. For example, it is important to define if they give discounts for sales of large quantities, or if workers are able to buy at a lower price.
3. Laws and taxes
The third point has to do with the laws, that is to say, as it will be the customer's payment for the concept of layaway.
4. Returns and exchanges
You must define what the conditions will be in the shop policy for return and exchange of goodsconsidering the conditions that must be present, the maximum period of time, which documents are required to verify your purchase in the store.
It is also important to design a form that must be filled in by the customer and also compose and publish so as to be visible all of these policies.
5. Opening and closing hours
Set what are the normal hours open the store and the seasons in which they will work extended hours, as well as the public holidays that are not open to the public.
6. Some other policies of the shop
It is important to consider all the possible points to the operation of the store, define functions, such as:
Who will be in charge of cleaning the shop, set a policy on donations, also implement standards in the areas of theft and even if that should occur in a power cut.
Conclusion
The sales policy of a store consists of rules, principles and procedures that help to define an effective way to support the sales process-established, as well as the desired behavior of all the participants in that process.
