Shoppable content: The world of digital marketing is in constant evolution, which also influences the content marketing.
This year is full of challenges, the retail industry has had to reinvent to reach the objectives prior to the pandemic. One of these developments has been the shoppable content.
The shoppable content it is a technique that seeks to make the buying process much more accessible and that it is linked to the content. Alludes to certain strategies in the content that invite the user to purchase.
It is a specific type of posts on social networks that allow you to purchase, that is to say that at the time that the user clicks, it starts a process of purchase. All this without leaving the social network or web page where they are located.
How it works
Its effectiveness is based on a basic premise: the more easy it is to put it to the users, the more likely it is to generate a purchase. This is because consumers are becoming more reluctant to traditional advertising (advertising on the street, television, media) and the new normal has led us to spend more time in front of screens.
In the present, while the more points of contact exist between consumers and brands, the easier it is to consider. Consumers or users of social networks looking for a tone close and content.
Experts in the analysis of consumer behavior | More than 7,000 stores globally.
Shoppable Content: Interactive content
The shoppable content it is not only a post in which you can access to a product or content. This new trend in the retail consists of more interactive content. It is based on the posts of a much more visual, sound and dynamics.
This content is generated from images that are interactive, with videos that give access to the purchase of products or buttons. One of the formats most novel is the shoppable video, that consists of selling a product by means of a generated video in an attractive way, and strategic, with immediate access to the “buy button”.
Social networks
Tiktok it is one of the first channels or platform where it is starting to use this new shopping experience. Also, one of the latest trends in the world of retail and the shopping is to buy from the TV. What is it? Simply purchase the articles that you see on tv. The technique allows you to introduce QR codes in the midst of a series of success, for example.
How can I join the trend of the shoppable content? To be a growing trend, there are several tools on the network, so that you can create your own videos and post purchase: Instagram Shopping, PopShop Live for streaming videos and Mikmak, a sales tool that you can integrate Facebook or Instagram.
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