Not all the customers who come to the store have the same needs or behave in the same way, that is why it is important to know types of consumers. Here you will learn how to identify them!
One of the things that make a store retail is so interesting and entertaining, is the fact that in it you can find a great variety of characters. Since buyers understanding that speak in a low voice to clients on a mission that just want to get in and out of the store, retailers deal with different types of consumers on a daily basis.
And as any good trader knows, there is not a single solution or best practice to convert all types of clients, as each one comes with its own set of features and the retailer just have to recognize these distinctions and adapt their approaches in order to achieve customer satisfaction and higher sales.
To help the retailers in this task, we have compiled a list of the types of consumers more common and can be found circulating through the various shops, along with tips on how to care for them and convert sales in each case. These are the main types of consumers:
1. The buyer is well informed
Included in this category are those customers who research a lot before making purchasing decisions. Read the descriptions of the products, compare prices and check the views, so you can bet that when they enter your store, they are going to know a lot about what is on display.
The key to connecting with these shoppers is to be found on their radar while they are still in their research phase. Do not wait until you are standing in front of you to address them, in your place, increase the visibility of your store in the online channels and mobile.
Recommendations
Make sure that the customers can get information about your store, products, and services, whether on your phone or on the web. In this way, when they come to your site, you will get a good impression by offering compelling content and deliver excellent user experience.
It is important to increase its presence in the social networks, make sure that their accounts are active with information always up-to-date.
2. The showroomer
The Showroomers belong to those who types of consumers that test or check products in person, but they decide to buy them online if you find a better price.
Usually, you can spot them when you see that your customers use apps to compare prices or scan your products while sailing in the store.
Recommendations
You can emphasize the fact that the customer can take the product home right away, instead of having to order it online and wait for the product to be sent.
You can also call the attention of the customer, with offerings in the store, loyalty programs or benefits that only you can offer. The key is to position your goods and your shop as distinct and aspirational.
3. The “vagabond”
It is to those buyers who simply roam the store, without any real intention to buy, usually come because something caught their attention, or are simply killing the free time.
Recommendations
The clients that only you look around you should be recognized, usually walking alone and if someone tells you that you are only walking, be sure to give the better treatment to make you feel welcome.
Can be implemented some changes in the store to make the homeless to buy. For example, you must make sure that your store is presentable and is designed in such a way that highlights their best and most cost-effective products.
Another good strategy is to encourage impulse purchases, this is achieved by letting the customers shop aroundin waiting to see this article with which you will want to return home.
4. The hunter offers
The main thing in the purchase decision for bargain hunters is the pricinglooking for the lowest price and are willing to shop around until you find it, it is worth noting that the brand loyalty really does not come into play here.
Recommendations
One thing you can try is to make them feel that they are getting a good deal, selling them at a good price or by letting them know that when they buy will be ahorrarando money in the long term.
If that does not work, at least try to capture customer information so that in the event of a sale or special promotion, you can notifying them and thus try to get a sale directed to this type of client.
5. The client talkative
Between types of consumers there are those who would love to talk and tell stories, and even though you like your enthusiasm, may occasionally prevent you to do your job or leave to other buyers.
Recommendations
If you encounter these people, please take the time to listen and to express a genuine interest in what they are saying, but know where to draw the line. Once someone gets too chatty to the point that it is stopping the line out or has gone out of the issue, remind them politely that you need to return to work.
6. The buyer confused or undecided
These are customers who are not sure if you want to buy or can't decide what you want to buy exactly. Often, this type of customers you have trouble deciding do not have sufficient information or have so much to feel overwhelmed.
Recommendations
The best approach is to discover your specific needs and educating women on what they need to know. To do this you can be admitted to questions, in order to understand them better.
If you are comparing products, give them a detail not to trade on the items they are considering. Provide the pros and cons, and adapt their responses to their needs so that they can make an informed decision.
7. The client is on a mission
These are the customers that already know what they want and have the intention of getting in and out of your shop as soon as possible. Simply want to put their hands in their purchases to be able to leave and return to their duties.
Recommendations
The best thing you can do is to simply not get in your way, and in case you have questions, give them direct answers without trying to increase sales, because it can be counterproductive.
Make the buying process simple and convenient for them, so that if there is any barrier in the way such as long lines of paymentremove them to the buyer.
8. Regular customers
Definitely among the types of consumers are the regular customers of the best to have in your shop. Already love you, because, otherwise, would not go back, they are loyal to the brand and have enjoyed each visit.
Recommendations
Make sure they feel valued and remind them why they love to shop in your store. Find out what they like most about your business and demonstrate these qualities time and time again.
Conclusion
While types of consumers vary, and some may be considerable more desired than others, the reality is that all of them are necessary and play a very important role for the shop, it is for this reason that we must ensure equal the best experience.
Remember that when dealing their clients in the best way, it is possible that some of them go to fidelizarse to our store and become regular consumers that are the most desirable by all the retailers.
