FollowUP Customer Experience (News): Source Mercury
The company's chilean-japanese RetailTech for solutions analysis of consumer behavior, FollowUP Customer Experience, completed the acquisition of the national firm Intelligenxia S. A. during the month of July.
The goal of this business is to achieve a better optimization and scope of new technologies, with greater coverage for partners and customers in Chile and other countries of the world. With this, the market share of FollowUP growing from 35% to over 50%, with services in more than 10,000 stores, over the 22 countries where it is present.
The operation integrates at least 80% of the groups stand alone larger of the region with which the firms carry out measurements: Group Komax, Italmod, Group, Marathon, Belsport, Group Derco, Forus, Bata, among many others, as well as department stores and supermarkets where there are large players, such as Falabella, Ripley, Paris, Jumbo, Walmart, Easy, and Sodimac.
All of the above is in addition to partnerships with major groups of malls present in the region, among which the operators Parque Arauco, Mall Plaza and Marina Arauco.
The proposed new value after the merger of FollowUP CX e Intelligenxia brings greater analysis capabilities of the industry, new technological improvements such as predictive analytics with artificial intelligence, image processing and analysis with computer vision and automation of key management to identify points of improvement in both the physical channels of sale and in e-commerce.
The fusion between FollowUP CX and Intelligenxia makes this company the leading provider of the industry RetailTech in Chile, Peru, Ecuador, Colombia, Uruguay, Panama and Mexico; in addition to the operations that it has in Europe with headquarters in Spain, and in Asia with headquarters in Japan, said the firm is led by Christian Cafatti.
With the integration of the company into a new stage of accelerated expansion of their service, and the power of his plans to become a new unicorn, added the company.
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