Here we present data of the last few months of 2020 on the traffic of customers in stores compared to the same period in 2019, where is show graphically the effects of the pandemic on the industry. Getting in some categories to reduce 90% of traffic since the closure of businesses not essential.
Santiago de Chile
The sector “Non-food” is the most affected
The fall of the retail is given in two foci, the most important is the close of trade in search of decrease physical contact because of the health-care context, and the response of the audience that, faced with the uncertainty of this crisis, your money goes into the purchase of products of the basic basket and hygiene, reducing power consumption in the other categories.
The effects of this crisis will be quantifiable on a single factor, the duration that it has. Now is the time to respond to the omnicanalidad, innovate and prepare for the reopening of the shops.
Technology: definitive take-Off of its use
As well, as also, the companies that did not have enhanced this online channel, today, what are grieving.
America's Economy probed for 63% of the companies in America Latin, their biggest concern is the economic impact that it can generate the Covid-19. In that sense, we can go back 12 years ago, where the technology from the “People Counting” it became a market during the recession of 2008. Understanding the People Counting as the first step for retailers boosters data, since getting the flow of public and intersecting with the sale, allows you to generate various indicators.
This niche is generated as retailers needed to know what is the real opportunity (based on data) from its physical stores as indicated by Ronny Max, the founder of Behavior Analytics Academy.
The pedestrian traffic represents the opportunity of the store. From this, the conversion it became a KPI is critical because it indicates the level of efficiency of the stores to translate the opportunity (visitors) on sales (transactions).
As a result of the Covid-19 and its impact on the market, it is expected a drop in demand in the retail market, where the technology will be paramount, as it should maximize the indicators obtained from People Counitng, as well as also expected, a rise in the “People Tracking“since the physical locations will not disappear, the retail trade will evolve and optimization in store, must be achieved by making more with less, getting to know the client and customize the experience.
