Retail 2021: After disrupting global caused by the current health crisis, the retail industry 2021 has been forced to make drastic changes during the past year and what it takes to meet the needs of the customers and thus change the business processes.
The pandemic has accelerated the change in the consumption habits of the population. The confinement and the sanitary restrictions have caused, on the one hand, many consumers have purchased it online for the first time and, on the other, those that did increase the frequency of its purchase by this means. Likewise, the habits of consumers have changed. A year after the start of the pandemic, we still face time / area closures, quarantines, and curfews.
Retail 2021: change Adaptation
This has seriously affected the retail industry, according to the webinar Forecast 2021 by the consultant Kantarsince the population is tending to leave the house only to what is necessary so we have relaxed the restrictions, which is bringing a significant negative effect on the sales of the stores across the country and the world.
On the other hand, Jaime Garcia, commercial director Worldpanel Divisionhe says that “the values of the people are increasingly infused in their buying habits, as consumers think more of a balance between what they buy and how they spend their time, with the global issues of sustainability.”
Now the question, what are the categories that most have grown up in these past few months? (Retail 2021 February VS Retail 2020 February). The categories of products according to this consultant that have grown are baking & cooking, basic cooking and personal hygiene. On the contrary, the who declined and are suffering the most were mainly beauty, personal hygiene, social contact and snacking.
Retail 2021: New challenges.
On the other hand, Leticia Navarro, director of Insights Division, argues that the success of the vaccination campaign in the different countries will allow, according to forecasts, lifting the sanitary restrictions from the second half of 2021.
As the uncertainty and concern arising from the pandemic start to fade, the forecasts point to a strong rebound in flows to all major destinations and retail sales retail 2021.
Some levers that will drive this spike, which include the release of the demand oppressed, the recovery of mobility, return to work at the office, the restoration of the confidence of consumers to visit the points of sale physical and a young generation eager to socialize and consume entertainment.
With all of this forecast, the population is looking forward to returning to normality, in particular, to the simple things in life, including shopping. In the report of Kantar Insights 2021, it is revealed that the physical store will continue to be the preferred alternative of the consumers. So says the 60% of global consumers surveyed for the study.
Ivan Herrera and Alvaro Ojeda
KAMs Post Sale
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