Retailers must empower people in your organization to take decisions quickly, reliably and accurately.
The only way to achieve this is to take advantage of the Big Data to make the best plans, make good decisions, understand customers more deeply and to discover hidden trends that reveal new opportunities.
New trends in customer behavior as a result of the new technologies
In the past, the marketing it was considered a form of art, without a real way to measure the specific impact of the decisions of marketing.
As they grew online sales, there emerged a new trend in which buyers were engaged in the investigation of physical products at the store, and then bought online.
The advent of the technology of tracking people and offers new ways of analyzing the behavior of the shops and measure the impact of marketing efforts.
Retailers must make sense of their data to optimize marketing tacticscustomize the in-store experience with applications of loyalty and promote offers timely, to encourage consumers to complete purchases, with the ultimate goal of increasing sales in all channels.
Examples of using Big Data in retail stores retail
For a better understanding of the value of the analysis of Big Data in the industry retail, let's look at some ways to use it, which are currently in application in several companies leading retailers.
- To test and quantify the impact of different tactics marketing in the customer behavior and sales.
- Use the purchase history and browsing of a client to identify needs and interests and then customize the service in the store for the customers.
- Monitor the behavior customer in the store, and promote offers timely to encourage purchases in the store or online, thus maintaining the purchase within the field of retail.
For the retail companies to maintain a competitive advantage in a market in acceleration, it is increasingly important to seek proactive methods to take advantage of a new data source and extensive in innovative ways.
