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Digital retail: the 9 best practices that you must not miss

digital retail

The main engine that drives the stores today is without a doubt the client and to please him it is essential to put in practice the digital retail Discover here the most effective practices!

The future of shopping will belong to the retailers who are able to provide you with a customized experience and digitized to customers in all areas of life.

Today's consumers are more connected than ever before and are also more diverse, which means that retailers must offer an experience intelligent and personalized, regardless of whether their customers interact with them in digital channels, or in physical stores.

The behavior and the expectations of consumers of today are evolving rapidly under the influence of digital technologies and mobile; as a result, the growth of the retail and profits are changing fast digital commerce.

These changes require that the decision-makers in the retail industry to gain awareness of the situation in real time, new digital strategies and a mindset digital around the transformation of the business, i.e. make use of the digital retail.

Retailers should be able to recognize and act in a proactive manner to the time the customers, the competitors and the markets change, implementing the strategies and digital technologies as appropriate in the proper sequence to maximize the returns and competitive advantage.

1. Commerce omnicanal

The e-commerce alone will not survive, for it must be omnicanal.  This provides retailers with more detailed information on the customer in all sales channels available.

The shopping experiences can be highly customized according to the data collected from the customers, in any place where to buy, whether mobile, online or in the physical store.

2. Mobile phone

This is not a new trend, because in the last few years have seen a dramatic increase in the behavior of mobile shopping, and its growth continues.

Mobile applications and mobile payment have contributed to the domination of technology of smartphones. The predictions of the digital retail suggest that the use of mobile phone will record an increase in the general use and there will be more purchases of high value through the phone.

marketing mobile

3. Contactless payments

With the wide acceptance of the payment terminals mobile, the points of NFC payment and online transactions, the contactless payments are becoming the main stream.

China is the world leader in mobile payments, and it can become the first cashless society in the world.

4. Artificial intelligence

The customization is maximized using the Artificial intelligence (AI) to create a shopping experience with analysis and inventory optimized for each consumer.

The AI it's also being used in call centers and customer service departments to improve the experiences of retail. To further streamline operations, the artificial intelligence combined with the Internet of things.

5. The Internet of things (IoT)

Technology IoT  you can delete a part of the decision making of the customer, with devices that are making purchasing decisions for him.

For example, refrigerators smart are already ordering grocery and not be tempted by impulse purchases. The retailers want to get a payment with a single click to get experience fast of the customers.

This is not a fantasy futuristic in fact, it is already possible through the combination of RFID tags with POS systems and connected sensors.

IoT it also has a lot of uses behind the scenes to optimize the logistics, procurement and inventory management, manufacturing and processing. It also helps to solve problems of efficiency and loss prevention.

6. Wizards of voice

Alexa and Google Assistant they are two of the devices of voice assistance that are already performing many tasks related to the trade and retail for customers, and it is estimated that this trend will grow.

asistente de voz

Consumers can now buy items from the comfort of your own home with just talking, this gives retailers a personal interaction with the customer and facilitates the purchase.

7. Facial recognition

The facial recognition it is seen daily in the form of access to the mobile phone locked, but in addition is taking shape as another trend of the digital retail.

Industry greats such as Walmart have already applied for a patent for facial recognition to measure customer satisfaction. Customers in China can be paid at a certain fast-food establishments with just a scan of the face.

8. Virtual reality (VR) and Augmented Reality (AR)

In China, mirrors, smart allow people to try on the clothes and makeup in a virtual way, the customers who come to the retail shopping centres can try products in the cloud, and then buy them immediately through the QR codes without contact.

These experiences of  digital retail attract new clients, provide value during the experience, exhibit products in new and exciting ways, and compel them to buy. As these technologies advance and people begin to trust in the VR and AR, we will see how to cover a greater number of uses.

9. Intelligenxia

The need to better understand customer has led to the need of technological solutions able to collect and analyze the behavior of customers who flock to the shops or doing their shopping online.

To meet the needs of policy and decision making, startup Intelligenxia has developed a package of solutions which include; App, systems and hardware that guarantee that responses in terms of digital retail most in demand today.


The digital retail is rapidly transforming the industry through advances in technology-focused to meet their needs, in order to compete in today's markets all retailers should make use of the technology to solve business processes and better serve customers.

The new trade retail expands into omnicanalidad, which is based on the integration of the business online, offline, logistics and data across a chain of unique value. Where the collected data is used to streamline processes and create profiles of customers with more accurate purchase experience truly custom.

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