We show you how to power-up your shop using models of time.
The metric temporal (time metrics) can help you to understand the behavior of visitors and thereby evaluate the policies of the company. Through these models, we can measure the operations of the store. This is done through the analysis of the time in relation to the location of the product or visitor.
It is important to understand where you are going and where visitors stay in the store within a selected time period.
There are different factors of the store to take into account to relate the time with the behaviors of the customers.
Technology to implement metrics temporary
- Technologies detection as a people counter allow you to measure the time that a person remains in a specific zone. You can get as much on average as the maximum time of stay. It is related to the behaviors of the visitors within the area.
- Technologies monitoring (tracking) allow you to measure time and the behavior one person in particular. Unlike the previous method because it seeks to understand individuals and does not depend on the location on time. It is important to understand that this does not yield a sample. It is a measure of the consumer. By monitoring your behavior, you can understand more in depth.
To optimize the process engagement the customer with the products, the key is to understand that, if analyzed from the detection, the focus is on the display in stock, while if analysed from the monitoring, there is a focus on the visitor and his attitude within the shop.
Customer service
- You can measure the time that passes by a buyer in the counter.
- You can measure the time that the staff passes attending to the consumer. It is a broader concept that includes any interaction between the staff and the consumer.
- You can measure the amount of time visitors are involve with the products of the store (engagement). This is often used as the triggering factor for the visitor to be taken care of.
On this basis, you can optimize the service to the consumer, noting the place where people spend more time and implementing policies consistent with the objectives of the company.
It is important to establish a minimum amount of time that elapses before attending to the visitor, so not to smother, but it is also necessary to know when to act to not feel neglected.
Also, this allows you to see the best way to improve the times of the attention on the counter or in any other interaction between staff and consumer, looking for the reasons behind the times thrown in.
Purchase process
- You can measure the time it takes to perform a purchase from the entrance to the shop at the exit of the same.
- You can measure the time between transactions that are performed in the line of boxes. The goal is to visualize how much time passes the atm between transaction transaction and pay no attention to anyone.
- You can measure the time that waiting the consumer until that is taken care of.
According to the objectives of the store and the results of these measurements, it can be deployed or alter the policies associated more specifically with the process of purchase and payment.
Conclusion
The key is to find which of these factors is the most important for the store and, upon this basis, to establish the best model that suits your needs and goals.
To do this, we have to be clear what we want to give more importance: if the costs or the service that is provided. The model is based on the time is a very efficient tool to indicate the cost and implications of the policies that we adopt.
