Sales of tenants of shopping malls in Santiago growing by almost 24% in the month of September
The Mercury / September 2020
According to the consultant FollowUP, this increase in stores, that were operational in the month, it was largely influenced by the avarice of the desconfinamiento and gave despite an annual decline of about 50% in visits to the local.
During September, the progress in the process of desconfinamiento in Ai, Region Metropolitana meant that the shopping centers will experience a boost in their Sales.
According to figures from consultancy, retail FollowUP, the sales of the tenants of these facilities that were operational in September rose 23,86% compared to the same month last year, despite the fact that the visits were 51,28% lower.
The study —which encompassed are 1,508 shops that attended within and outside of malls across the country – he explained that the above-mentioned progress made by the tenants in the capital, was driven by an increase in the “conversion rate” – an indicator that measures how many visits are transformed in sales— of 91,87% and by an increase in the number of items purchased per ticket 16,78%. As well, the ticket average rose 32,49%, despite the fact that the average price of the articles climbed 13,45%
“I think it was a giant boost to the fact that they have opened up new communes in Santiago. In addition, to the communes that take time in transition, this gives them more security, because the malls are more prepared. People know how to take care of and there is a confidence in the protocols to purchase,” said Michelle Schnitzer, country manager of FollowUP.
Performance is in September of local mall and shopping street
Metropolitan Region*
*Comparison year-on-year, considering only stores open in 2020 vs 2019.
In terms of stores in Santiago that dan Ia street and were operational in spite of the health emergency, experienced a rise of 23,12% in sales, while their visits fell 51,95%.
The report also sets out what is the reality of the capital, if they are included in the sample, all the shops closed: considering stores in shopping malls and street, there is evidence of a fall in September 44,39% per year, while the visits to the local – of footwear and apparel, among other categories— retreat 83,52%.
According to Michelle Schnitzer, “if it is compared with August, this drop represents an improvement. This because, in that month, the recoil was 80% in sales, while in September the transactions only fell 44% in Santiago. Then, the change was radical then is switched to a phase of opening in several communes”.
In regards to the categories – considering only stores open in Santiago and regions, FollowUP detected a better result in the items of footwear (grew 48,21% of sales) and sportswear (28,37%). Well, rebounded some that had been most heavily affected in previous months as “handbags, backpacks, and bags”, which recorded a rise in September 8,18% in their sales.
According to Schnitzer, for the next few months, the improvement should continue, and a decisive factor – particularly in the case of the malls – it would be the opening up of spaces to food: “I Think the food court is one of the main motivators in terms of visits, then your activation will be a boost gigantic in terms of the flow”. He added that while there has detected an increase in the “average price” in the shops, estimated on the basis of these figures, which has not been a determining factor in the purchase of the customers.”
