Are you planning to increase spending on mobile marketing? Before you take the first step, you know, three trends of Mobile Marketing are entering the field of business in physical stores.
The understanding of how it is shaping the mobile marketing and how they are going to be things in the near future will help businesses, marketers, and agencies to be one step ahead of their competitors.
1. Increased use of mobile applications
It is expected that the use of mobile applications follow with its tendency to increase during this year and the following.
This will force the companies to start using mobile applications. More and more companies create applications to increase the sales and to interact with their customers on a personal level.
It is expected that the downloads mobile applications follow to increase steadily during the next few years. This means that the money invested in a native application is not wasted.
2. Marketing automation
The automation marketing it is among the top three priorities for the companies and experts in marketing for the past 5 years. A significant number of companies are already implementing the marketing automation.
The automation of mobile marketing will no longer be an option, but a necessity. Companies are expected to use it for collect information from clients, e-mail and even phone numbers.
The marketing automation it is growing in general in all its forms and this will continue to happen.
3. Messaging applications
It is said that messaging is the new medium. Think Snapchat, WhatsApp and Facebook Messenger. Statistics show that 6 of the 10 most used apps are messaging apps.
The messaging applications will be in charge of the social networks in the coming years in terms of active users, as the instant messaging applications such as WhatsApp are private in comparison with the social networks such as Facebook.
What a future already present?
It is not advisable to think about it for too long. The changes are here and are being implemented, every minute that these trends are not a part of your strategy, resulted in clients who are going with the competition.
