The technology has completely changed our lives, and this does not escape the consumption habits of customers. Known then the new trends retail in Chile.
Say retail is synonymous with variety, quality, good prices and above all the guarantee of a shopping experience quick and satisfying. These reasons have led to the fact that over the years the Latin american people opt for this kind of stores to meet many of their needs.
However, today we experience the final installation of the digital age in our lives and it has changed many of the rules that have been established over years. Because it is not necessary to plan a family visit to the supermarket to supply the pantry and don't even need to call by phone to order a delivery.
With a clear understanding of the evolution or technological revolution we live in, the retail have begun to reinvent itself, by implementing strategies that seek to customization, guiding the customer in your buying process, from before, during, and after.
Online shopping
Many consumers prefer to connect to the internet to do their shopping, and this affected the level of sales of the retail physical, which has led to the need that instead of resigning himself to observe how they are stripped of their clients, they decide to add these technologies to their business, thus expanding the user experience.
Was there a point to trends in retail in Chile, incorporating mobile tools and analytics that enable them to reach customers and gain their trust.
New trends in retail
The retail industry in Chile has managed to adapt to the demands of the digital age, highlighting the e-commerce and mobile. Here is a summary of the major trends in this sector:
- Loses importance is the need of extensive square feet of the retail store, the prevailing incorporation online channels in order to increase sales.
- It reduces the amount of staff of sales per square meter, increasing the incidence of technological tools as a way to serve customers and measure the performance of the sales.
- Grows use of Big Data as a tool for how to get to and analysis of information that allows us to better understand customer customize search your attention.
- The power offer best consumer experiences it becomes the main engine to achieve the longed-for brand loyalty.
- The mobile phone and other portable devices become the main means of contact with the client and also an instrument of loyalty.
- Some choose to strengthen your conquest of new markets high growth in Latin america, such as Colombia and Peru.
Technological adaptation
To meet these trends in retail in Chile it is necessary to have the platform as possible so that all of the information that you reach that captured the behavior of the customers can be harnessed in function customization.
A powerful tool for this purpose is the “Omnicanalidad“, offering a solution to the growing need of customers to have the largest possible number of channels of interaction with the store.
Through the data collected in the physical store, this is integrated with the rest of the information captured, all with the purpose of offer a best trip to the consumer.
This digital solution allows for an integrated experience of the customers, through the different ways of contact, ranging from a pc, the store's physical, social networks and mobile.
Conclusion
Trends that are deployed in the retail of Chile to respond to the growing interest of customers by using portable devices with internet connectionable to simplify their shopping, to the point of not having to go to the shops for them.
The retail have been successfully incorporated into a data analysis toolsoffering a personalized experience that points to the continuing loyalty of the client, which will increase its sales to penetrating a new market.
The client now have at their disposal a greater assortment intended for consumers looking for products that are more specialized, and improve the levels of care and service 🙂
