Many times customers seen in street clothes, shoes and all kind of articles you would like to purchase immediately, fortunately for this there is the Visual search I learn how to take advantage of it in your shop!
Who has not in the past? Walk down any street and see the shoes of the latest fashion or the lens model aviator who always dreamed of.
Surely all of us it has happened on occasion, and probably the impetus it has taken you to go quietly followed this person to see any reference to brand or any detail that you would give such a product to buy it.
Certainly this happens very often, but fortunately for the consumersretailers understand their needs and the needs have been taken into account to find a solution that enables them to provide a better experience. This is called Visual search.
What is visual search?
The visual search consists of to trace a specific article from a photo or imagefacilitating the process instead of using keywords through search engines, which generally do not offer the results are very accurate.
Today, thanks to technological advancement, the visual search any product you see on the street, in your office, in a house or even in a advertisement advertising, it can be detected immediately with just pull out your smartphone and take a picture.
Buyers simply need to upload the photo of the product that they want to locate, using search engines through some of the apps developed by the own brands, or also by using the most famous web browsers such as Google Images or Pinterest.
Benefits for the retail
For the more tech-savvy, a definition that is much easier to understand this tool, it would be the similarity that saves the visual search with the location of the name of a song by using the well-known app “Shazam”.
But if you have not understood at all pay attention to the great benefits that it brings to the retail trade:
1. Improve the customer experience
The visual search it has the power to dramatically improve the experiencia de compra of your clients, making it much easier and faster, resulting in significant benefits in terms of increase your ratios of sale.
2. It facilitates the process of search
By visual search we can speak of immediacy to the time of the location of a product for your customers, since, unlike the search keywords, or key words, consumers are just a step make this photo become a real product.
The easier is for the customer to find the product, lower will be the obstacles that will be presented to finalize the purchase as has a positive effect on impulse buying.
3. Integration omnicanal
Clients enjoy combining their shopping experiences both in the physical stores, as well as online, so look in the visual search an ally to integrate both of these methods of consumption.
Both online and in the real world, the visual search makes it easier for customers to be able to locate a wider range of products to connect them not only with the shops, but also with everyday life, where they can observe all kinds of items that are identified and they want to have.
4. Reduce interference
Another of the great advantages of the use of the visual search in the retail corresponds to the overcoming of the big obstacles that can be found in the turbulent world of e-commerce, as in a simple search for text on the web the results may be inaccurate, resulting detrimental to the retailer to generate a bitter competition between similar products.
In this way the buyers you will see exactly what you want to see and will facilitate decision-making to get the sales in your favor.
Conclusion
In retail today, it is essential to have technology as an ally to increase customer satisfaction and therefore your sales, that is why you must not neglect the importance of the visual search.
It is important to note, that one of the most used tools for this purpose is the visual search engine Pinterest lens, which is ready to use, making it easy for the smallest retailers the power to add this powerful tool for the benefit of the momentum of your business.
