The number of people who walk around within a local retailer, represent a factor to consider for the success of your business, this is known as the pedestrian traffic of a store. Discover its importance in this post!
All retailers are aware of the need to attract your customers and provide them with a great shopping experience, for it made tireless efforts for the development of marketing strategies that help them to capture their attention.
In the case of the stores physical there are many people moving very close to them without any intention of entering, as well as there are others that can see the sights when you look into the interior, or be seduced by a showcase eye-catching.
There are also some potential customers and consumers recurrent enter the venue and drive every one of your spaces, this is known as the pedestrian traffic of a store, also called by the retailers as footfall.
What is the pedestrian traffic of the store?
The pedestrian traffic of a store it is the presence and movement of people walking around a physical space, in particular, that is to say, on the perimeter of your retail business. It is a key element to the shops, as a greater traffic pedestrian makes it easy to drive a greater amount of sales.
In addition, the pedestrian traffic of a store it is very well appreciated by the owners of the estate, who calculate the rate their rent on the basis of the location of your local in areas with the highest number of passers-by.
To determine the impact caused by the pedestrian traffic of a store it is important to have the technological tools adapted to measure the flow of potential customers, in order to obtain demographic data, segmenting consumers according to their ages, and analyze the hours and days in which records a greater or lesser amount of visitors.
Why is it important to know?
Most of the retail companies capture a certain part of the clientele through the pedestrian traffictherefore, the visibility of their premises and the location in areas favorable for the high flow of passers-by, can be a source of relevant advertising for attracting customers.
Knowing the degree of importance of pedestrian traffic of a store, it is necessary to consider that at the time of find a physical space to install a new store.
It is necessary for you to obtain reliable data in terms of traffic depending on the location, because when you take the right decision you'll be one step closer to consolidate your goals to create favorable conditions for the sales.
The location of a property can provide relevant data, such as the times of increased traffic during the morning or the exact moment at which circulate more pedestrians between the ages of 25 and 40 years.
If the measurement of the traffic yields results consistent with the needs of your business, then you will have a base accurate for decision making as to whether or not it is worth paying a high amount of money for the rental of a property, or if it is convenient to keep looking for some other option.
Other aspects to consider
You can count on an excellent location in the city's most busy of the city, but there just start your path to success or failure in the retail industry, as the pedestrian traffic of a store it is an important element to create favorable conditions, however, you should also strive to stand out from the competition.
On the basis of the measurement of pedestrian traffic in and out of the store, you will be able to design strategies tailored to your needs, with the purpose of attracting buyers at specific times, strengthen your cabinets with visual merchandising and make omnicanalidad a link undeletable your customers with the store, in order to know the basis of your location, which is the most convenient time to alert them via their mobile devices and make them enter.
And remember, you can never forget that it is necessary to provide the best experience to your customers that there will depend on that in their minds it is believed that indelible mark that will motivate them to return again and again, in addition to wanting to share that experience with others and therefore help you to multiply your portfolio of clients.
Conclusion
The pedestrian traffic of a store it is a key factor to consider from the point prior to installing your shop, as on the basis of levels of flow of people will determine variables that range from the price of the rent until the sales forecast.
It is important to have technology solutions that will help you be able to measure the traffic of clients to design strategies to enhance the sales function of the segmentation of customers and the hours most convenient to you.
Now you know how important it is the pedestrian traffic of a store, but there are still a lot of important information to know in the world of retail, so don't forget to check other subjects that we have available for you in “Blog FollowUP”
