Capture buyers is an arduous task, but to achieve the retention of customers in a store it is even more difficult. So if you're looking for strategies to achieve this it pay attention to this post!
Attract customers to your store can sometimes be the main focus of attention and, therefore, receive the greatest efforts with the purpose to achieve your business objectives. However, you have to know that it is in the retention of customers where it really is the money that both are persecuting.
The main question that arises to the retailers is, how can I achieve the retention of customers in a store? But before answering this key question, we must first know the context.
Customer retention what is it?
Customer retention refers to the ability of a store to attract and retain regular customers. The customer retention rate is measured with the purpose of knowing how many of the buyers existing've managed to retain.
In the retail sector, the customer retention it can help you understand not only how positive is your experience, but, in addition, to how you can meet the expectations of your buyers are more loyal.
If you want to win the long-awaited customer loyalty, retailers also have to be able to meet the demands of customers who recur with some regularity to the store.
Importance of the retention of customers in a store
Retaining customers is usually much more effective and profitable for the income of the store that acquisition of new customers. Studies reveal that customer loyalty generates almost a quarter of the revenues of retailers. In addition, repeat customers spend up to 15% more on each purchase.
But the issue of the retention of customers goes beyond just money, it also helps you to assess the health of the relationship with your customers. The loyal customers can become great allies to the brand, whether that influence the promotion of the store, doing much of the heavy work that you would get for the acquisition of customers.
Strategies for retaining customers
To develop a set of solid strategies to generate the much sought after customer loyalty in retail stores, it means that you'll have customers well satisfied. This results in references, word-of-mouth and, as a result, many doors open.
To help you in this difficult task we have compiled the following list of recommendations:
1. Improve your customer service
To achieve the retention of customers in a store is recommended the use of support systems that help you to stay in communion with your customers. These will help you communicate effectively with your customers and they will also provide the appropriate level of support.
2. Create a customer community around your brand
People usually connect with each other that connect to your favorite brand, so it is convenient to give these customers a voice in your website to remind you that you are not buying a simple “product” but rather that they are interacting in a community of like-minded people.
3. Be where your customers
The ways of behaving of a consumer have evolved a lot. Proof of this is that now it is the customer who dictates to the shops the way to go. Therefore, it is up to retailers to provide a positive experience through all channels interaction available.
4. Create a program to reward the loyalty of your customers
A good way to encourage your customers to return constantly, it is show them that you really value the trust you have towards the store. Why set up a VIP program can help.
By adding up loyalty points it is possible to give the client a special treatment and exclusive offers, plus increase the rewards as they continue to buying in your store.
Conclusion
To achieve the retention of customers in a store it is a task that deserves to be the sum of many efforts, but that it is essential to apply with the purpose of improving the customer experience and, therefore, the yields of your business.
Improve retention and increase sales, it is reduced to create and maintain a customer experience “fire proof” that ensures your satisfaction at all times and that makes you think is always the best option will be to go to their store of trust, and invite your family and friends to live this experience.
