The shops are characterized by traditional and always be there at the disposal of the clients, but there is a concept totally opposite known as Pop-up stores Discover that it is!
A shop, which today is, and tomorrow is not something that may surprise many, especially if we take into account that the retail industry is characterized by long-lasting time, fostering a relationship of loyalty of your customers.
The trend of the pop-up stores it is diametrically opposite to what most of the customers know about, but the reality is that they have made an impact in the retail market at the international level.
Before delving into the matter, we must know that the concept of the pop-up stores has already been tested by big brands, as well as by local artists, creators and designers of fashion have become increasingly popular in the scene pop-up.
Even useful for this class stores the food trucks mobile, Lofts, small business premises, apartments, shopping centers, and in general, any kind of spaces.
What are Pop-up stores?
A pop-up store, or pop-up stores is a temporary space operated, usually by a trader online. These have become more frequent in recent years and continue to grow in popularity.
These retail environments in the short term to allow customers to experience products first-hand. E-merchants often use pop-up stores to reach new customers and so be able to experience how it works in a physical environment retail.
This concept is present mainly in the large cities of the world, such as Los Angeles, New York, Berlin, Stockholm and London, and they have great scenes retailers emerging.
The model pop-up stores it is flexible, and there are several ways to run it. Companies can partner with an established dealer or the owner of a gallery and renting a part of your space.
It also applies to the use of stalls in craft fairs, a farmers market, or for any other event that you move large volumes of potential customersalthough it is also common to rent a local.
Pop-ups are often characterized by an attractive appearance and innovative design. Work under the concept of scarcity may be favorable to accelerate the sales.
Impact of Pop-up stores in the retail
The Pop-up stores provide an opportunity for the e-retailers to interact with customers in a way that is unusual for them. A pop-up store can be a tool of extra marks for the retailers that do not normally have a physical presence in the store.
This allows fans and potential customers to interact with the brand in a physical space and touch the merchandisein addition the pop-up it also provides traders with the opportunity to communicate in person with their customers and create a much deeper connection.
Traders use the pop-up stores as a strategic means to reduce or until you run out of inventory, or to promote a new product. Pop-ups also have a high impact for boost salesbeing additional sources of income.
These are some of their benefits:
- Connect with your customers: The retail format pop-up allows you to get to know your customers and build stronger relationships.
- Test new markets- This form of temporary pop-up store allows you to easily enter a new market and supports the launch of new products.
- Reduces costs: Open a pop-up stores it is a 80% cheaper than in a retail store, traditional.
- Increase your sales: Despite the growth of online commerce, about 90% of all purchases are still made offline. So this is your opportunity to take advantage of this retail channel.
- Create awareness: Consumers and the media love the excitement generated by the pop-up stores, so take advantage of this in your benefit.
Conclusion
The Pop-up Stores are a type of retail store that is opened temporarily to take advantage of a trend or a seasonal product. The volume of products sold in she tends to be of short duration, is mainly engaged in the marketing of clothing and toys.
For example, the shops of Halloween costumes at the stores like fireworks they qualify as Pop-up. Pop-ups are also beneficial for retailers because the rents are lower and the leases are shorter.
