In the retail trade is important to monitor our revenues with the purpose of taking measures against any irregularity. Learn in this post how to make a track sales by customer.
Like a good retailer you already know the vital importance that represent the customers to keep your business, it is they who best know you and know what you offer, and therefore trust in your store to suit your needs. But also it is essential that you get to know themtheir tastes, needs, habits, and even his first name and last name.
The pursuit of power to provide a treatment truly custom, due to the need of provide full satisfaction to your customersbecause today is not just to sell, as there is full awareness of the role of the consumer to keep the business.
It is important to make a track sales by customer to take measures to time that allow you to get these back time and again to do some shopping. Therefore, in this post Retail Analytics, let's explore a number of monitoring strategies that will help you on the road to success.
Keys to track your sales by customer
1. Identify it
You need to know who are your customers, that is to say, you should be able to identify them and to know them as in-depth as tea possible, to be able to identify their particular needs and also meet them.
2. Understand them
This is not only to know who they are and what they consume, but also of understand what they wantbecause, if you are able to give them what they want, increase the likelihood of choosing to return to your store and that even reaches the long-awaited fidelity.
3. Measures how much to buy
During each trip to the store there will be patterns that the client repeats with a certain frequency at the time of selecting your favorite products, although it must not always be the same, in some occasions you can buy more or less of it. The important thing at this point is to keep a record for you know how much spent every client on each of your purchases during the month or any other period determined.
4. Analyzes your spending at the store
On the basis of the collected data must analyze these number in the function of finding symmetries in terms of the expenses in relation to each visit to the store, in order to be able to determine if there is normal or if there is any alteration in their buying habits.
For example, in some instances employers may be altered, spending less than expected according to their purchase history. Or on the contrary the customer to make a purchase higher than expected.
5. Personalized suggestions
If you already know the tastes of your customers, then that information will be of much advantage to use the omnicanalidad to offer you special offers and all kinds of recommendations that may meet your needs and to turn to contribute your income to encourage them to spend a bit more.
6. Measure your level of satisfaction
The data analysis it turns out to be a great ally for your business, you already know as much information from the client, you will be able to determine what are the reasons that have led to reducing their levels of purchase or even to stop buying.
For example, an increase in the price of a product, you can be the sign that the client changed his behavior before this variable.
Conclusion
Perform the track sales by customer it represents the possibility of measuring the behavior of the consumers in your store with the goal of keeping afloat your income through the implementation of strategies and corrective, that allow you to stabilize the ratios of consumption of your buyers.
You must understand what they are looking for and don't forget that the guests are the most important, and thus, are not you should spare no effort to provide them an experience truly satisfactory, as this will result in fidelity and in the possibility of attract new buyers to your store, retail.
