If you are looking for a way to ensure a truly unique experience to your customers, then you need to read with a lot of attention to this post to learn everything related to the concept store.
Retailers today know that one of the strongest rivals to the success of their stores corresponds to the online commercehowever , the retailers have been deciphered as them, giving them a close up experience, and impressive to your customers.
The prices of the products on line are usually much lower, and this is a point in its favor, however, the Concept store have this added value as important that is the pleasure of feeling and to test directly the products before you buy them.
What is a Concept store?
A Concept Store or by its English translation, shop concept or concept store, can be defined in a single word, Innovation. Since it is a place where innovative ideas come together to improve the experience of its customers.
The concept store it is characterized by combining so eclectic, a variety of products and lines of the design carefully crafted, with the goal of attracting a segment-specific customer.
The concept stores not to be confused with the famous shops Flagship storebecause , although they are designed to encourage participation of the client, these have as purpose to sell and make moneyunlike the flagship, which aim only to promote the brand.
Advantages and characteristics in the retail
- The concept stores looking for forms of expression in the physical world, with which create connections much more solid with their customers in person, overtaking trade online.
- The concept stores allow you to combine the commercial, along with other services that enable the zoom in and enjoy the buyers can enjoy in the same place for a coffee, a dessert, or simply to hold a pleasant conversation, all on the same site.
- For retailers who have joined the trend of the concept storeit is clear that for the benefit of both the business and its customers must be to work in function of build community.
- There is No single recipe for creating a concept store, it is to create and innovate in function of the brand and the experience you want to convey to your customers.
- It is break the old paradigm showcasing products on shelves, to evolve towards the creation of spaces that allow them to connect with consumers taking advantage of the potentialities of the technology.
- You must not forget that many buyers are pleased with the experience and convenience of buying online, and that therefore the retailers most successful are those who are able to seamlessly combine your presence online and physical store at the same time.
- The concept stores they are a response to the need for change of the customerstherefore, they must reinvent itself permanently to satisfy buyers tired of going to big box stores that do not offer an experience to tell their families and friends when you get home.
- The decoration it is a key factor for the concept storebecause it is through the aesthetic, the middle as it will transmit the message, which will be perceived by the client and also motivate her to want to live the experience that you offer.
- Perhaps the most important thing to consider for the success of your concept storeis that you have to be sure that what you're doing it is unique, and will break with the routine of consumers.
- The concept store it allows its owner to let fly your imagination, break protocols to pre-established for decades and print your signature of author translated into experiences really enriching experience for their customers.
Conclusion
When we talk about Concept storewe have to say that authenticity is the key, why, as a retailer, you'll have to leave behind many of the concepts preset and dare to tell stories that are able to meet and sell.
To achieve this, accounts with the designthe colors, the creativity and of course with the technology, the combination of all these tools will give you the ability to provide your customers with a new level of satisfaction that you will reward with their loyalty and recommendation to others.
