E-commerce has penetrated greatly in the retail trade, using strategies such as making shipping free in a store. In this post we tell you everything you need to consider to incorporate it into your business.
Buy online represents comfort to the customer that, without the need of leaving home and at any time, it is possible to acquire what you need just a couple of clicks away. However, the low prices are usually available in the internet can be affected by the natural expenses that generates the not to go to the physical store.
When the client does not carry over to the store is necessary to make those products purchased are delivered to your hands. It is there when the retailers are obliged to think about the possibility of free shipping.
Each consumer behaves in different waysbut the vast majority are very attracted to the possibility of obtaining some savings on your purchase. Los free shipping are one of the favorite strategies to attract customers.
Therefore, it is not surprising that making shipping free in a store it has become a feature so popular to promote many e-commerce sites.
In addition to the great attraction offered by the fact of reducing the total cost of their purchases, this tactic has a great impact in terms of customer service and, in many cases, can lead directly to the construction of the so desired fidelity of customers by creating a long-lasting relationship.
However, as with any marketing tool, the free shipping of products from the store it offers the best results, always and when it is used strategically in your business.
Importance of free shipping
The making shipping free in a store you can come to seem a contradictory concept in relation to the objective of search for higher profits in the platforms online trading.
Free shipping is now a standard practice among e-commerce companies that are struggling to win customers and have them coming back for more. Some companies use free shipping as an incentive rather than a built-in feature of your site, regarding it as one of the safest forms of attract the consumers.
In fact, there are studies that say that 96% of online consumers are more likely to purchase a e-commerce that offer free shipping of your purchases, coming to be even considered as a decisive factor for the customer.
When should you do free shipping?
We review below the most favourable conditions at the time of deciding making shipping free in a store.
1. When you have a store near you
In this way it is much easier to improve the supply of shipping to your customers, because the shipping cost will be much lower by the close proximity of the place of deposit. It is recommended to set a minimum purchase lower for customers to qualify for free shipping.
2. During the seasons vacation
The holidays are known to be times more expensive of the year, therefore, it is almost certain that customers are attentive to capture any way to cut their expenses on the road.
We recommend promote seasonal holiday shipping free as a tool to engage with customers and beat your competitors.
3. For small items
This is another situation that naturally lends itself to provide free shipping to the customers, because they are favorable for the e-retailers of those products of lower weight at the time of pay for the shipping.
However it could also be appropriate to remove this restriction with the purpose to increase sales and build a positive relationship with your customers.
4. Alert just before finalizing the purchase
Your website should be to promote the last-minute shopping as it occurs in the physical stores, for this purpose it is recommended to alert your customers about free shipping just before the customers leave.
This strategy provides many possibilities for clients to add one or two items in your cart before finishing taking advantage of the savings of the shipping expenses.
Conclusion
The making shipping free in a store it can be a little uncomfortable for the trader to have to give up the gains that would accompany the freight, which may at first seem a risky proposition.
But the potential benefits that arise from a strategy of this type are well worth it, this is shown that the e-commerce industry has already standardized on this practice, which represents one more reason to implement it in your business and be able to do in front of your competitors.
