If you want to make your store a reference in terms of technological innovation refers, then you have to look deep into the Augmented reality in retail. Discover how it affects our industry in this post.
The augmented reality or also known by its acronym in English AR, is another great leap in technological innovation applied with success in the retail industry. More and more retail brands that are ahead of the future and have incorporated these digital tools to enrich the customer experience both in the physical store as well as online.
But if you do not understand very well about the Augmented reality and its application in the retail trade, we will begin by explaining briefly what it is about.
What is augmented Reality?
When we speak of ARreference is made to a technology that allows you to overlay virtual elements on real elements. These virtual data interact with the image of a real object captured by the camera of an electronic device may be a smart phone, a tablet, goggles or a screen.
For the less understood in the art, a good example of Augmented Reality is represented by the famous video game Pokémon Go, which became known worldwide thanks to the innovative that it represented the fact interconnect through the AR the real world with the virtual.
Many sectors of the global economy have seen its great potential and have been known to take advantage of it early in order to exploit it to the commercial level, such is the case of the retail industry.
How is the influence of the augmented Reality in retail?
In the short time of the existence of this technology has managed to captivate quickly to the retailers, who have not wasted the opportunity to incorporate them as part of their sales strategies and loyalty of customers, let's look at some of its main advantages.
1. Improve the customer experience
The stores have already begun to receive the benefits of the Augmented reality in retail, mainly in the be used as a tool in favor of improving the customer experience. In fact, studies reveal that more than 60% of consumers prefer to buy in those shops that provide experiences of type AR.
This technology allows you to attack that sector of the population lover of technologythat is mostly composed of young people, who enjoy and appreciate the fact of living that virtual experience and also recommend others to attend to the shop so they can also experience it.
2. Virtually test a product
The habits of the customers are highly variable, and is that there are some buyers who are not willing to wait to be tested a garment, it is for this reason that through the Augmented Reality retailers have found a solution for developing applications based on this technology.
For this reason, they have developed innovative app that allows the customer through their mobile devices power try on shoes and clothing in a virtual way, simplifying the process of choosing their clothes.
3. Product visualization in 3D
From the comfort of their homes buyers can observe the products as if they were inside the shop, looking in detail what they like, at a distance of 360°. Even through the augmented Reality it is possible to take that product and simulate how it would look in the living room or in a dorm room of your house.
4. To increase the bond with the brand
The customers thank you to the store, the fact of putting at your disposal this type of technological tools, which translates into an opportunity build brand awareness and establish a much stronger link with its customers.
Conclusion
The Augmented reality it has proven to be a technology partner of retail, providing solutions for the future that allow meet in an important sector of customers eager to feel the evolution of the shopping experience.
The AR in retail streamlines many processes that could be considered as tedious on the part of consumers, leading them to a new level in which the perception of the customers changed completely, enjoy to make use of applications or systems visual combine the real and the virtual in ways never before seen.
