If the return policy of your shop is very permissive, you can reach out to find you with real headaches. Learn how to deal with the reembolsos recurring in this post.
If your store allows returns of products freely, you will get to see affected the profitability of the businessbecause in many cases you chance upon buyers that return many products serial form. That is to say, the changes do not obey really any flaws, but that what make searching for their own benefit.
For example, in the united States, the theme of the refunds recurring it has become a real problem due to the economic dimensions that are involved in this practice.
During the past 2018 retailers recorded the return of 28% of the products purchased by a total of USD 90 billion, which represents a loss of at least 20% of the cost of the product.
The refunds recurring they are a danger very serious to the survival of the store because it can ruin all the efforts made to develop strategies that attract customers, to complete sales and provide a good shopping experience to the customer.
So, this post is intended to provide recommendations that allow you to deal with this problem is already detrimental to many retailers in the world.
Recommendations to avoid refunds recurring
Identify the undesirable clients
In principle, it is necessary to be able to identify customers they are characterized by perform refunds recurring. Para this, it is necessary to be equipped with the right technology, which represents the main problem for many retailers who do not have these tools.
Risk rating
The next step consists in establish a risk rating for this class of consumers. This works similar to a credit rating that is made of the customers.
This information shall be interconnected to a cloud with the purpose of monitoring from any place to the returns made and so detect abusive behavior and fraudulent.
Banned for life
You can take the example of the severe measure implemented by Amazon, which prohibits the access of life to those buyers who routinely perform the return of goods.
This measure has been replicated by other major american retailers that you see in this sanction a way to persuade this type of consumer undesirable.
Returns policy
You need to make sure to provide your customers which are the policies store in terms of returns, refunds or exchanges, with the purpose of avoiding problems before the ignorance of the conditions set by the company.
It is important that your buyers know the details as to the enforceability of the receipt or invoice of purchase, that the product keep the labels, as well as the length they have to make a return.
Reduced the maximum time of return
Take very seriously the harm it poses to the business refunds recurrent, since that significantly affects the forecasts of inventory and budgets.
Against this background it is advisable to reduce the time available to the customers to make a return, with the objective of minimizing the reimbursement suspects.
Generally, those consumers who are dedicated to the return of unjustifiably items wait until the last day to do so, resulting in the failure of the management of inventory.
Provide more information of the products
Especially for online retailers, it is recommended the improvement of their platforms to offer luxurious details to their customers around all the characteristics of the product, in order to avoid these mistakes and you then need to return your purchase.
In the physical stores to the augmented reality it is a technological tool that in addition to providing an innovative experience to the customers, also helps to reduce the number of refunds recurring.
Conclusion
It is clear that there are fraudulent behaviors that give rise to refunds recurring and that must be fought by retailers to protect its interests. However, we must also remember that is required to maintain a balance in the policies of the store in order to provide a satisfying experience that promotes the fidelity of buyers and where, in addition you can protect your business in a fair manner.
