What is born at the local level may grow so much that you'll want to take into account the development of a strategy of retail internationalin this post we clarify all your doubts.
Today we live in a world without borders, and this helps enormously in the activity retailer, because there are no barriers to sell your products, which translates into huge profits from paragraphs places, but also a huge responsibility to comply with the requirements of the international market.
The development of a strategy of retail international it is absolutely necessary to think about expanding your business. It is define which markets you want to incorporate, the supply chains and distribution, as well as marketing to use to capture the interest of potential buyers in new territories.
In this Blog post FollowUP, we will respond to your concerns as regards the aspects to consider in the design and implementation of a strategy of retail international.
What is the Retail International?
The theory of the specialists in the field defines the internationalization retail as a process by which firms increase their awareness of the direct and indirect influence of international transactions and establish commercial operations with other countries.
A growing number of retailers that carry out transactions international, especially thanks to the rise of online commerce, which has facilitated the penetration of small retailers in foreign markets.
The need for growth is shown as something natural between the actors of the retail industry, for which it has ceased to be a simple option. The international operations provide valuable growth opportunities and allow you to gather important information as a result of the trading experience.
Issues that you should take into account
To successfully implement a strategy of retail international successful worth to take into account many details to avoid errors that may repel your customers, then, are the main aspects that you must consider to ensure good results.
1. Planning stage of penetration
The strategy of retail international for your business you should provide all of the aspects that involve the entry into the new market of your choice, considering the feasibility of the same in terms of the demand of your products and the marketing campaign that will allow you to awaken the interest of your potential customers.
For example, if your store specializes in the sale of clothing of winter, of course you'll need to focusing on countries such as cold weather, in the case of Latin america, andean nations and the southern cone, where the greater part of the year, this type of product has a high demand.
2. Do physical presence or trading 100% on-line?
The online trading it has facilitated the fact that small retailers can think of to open the way to international level, however, the current experience of e-commerce shows that the physical presence contributes greatly to the achievement of the objectives of the company.
The omnicanalidad it can be a determining factor in the present, the power to integrate a number of channels, both online and in physical formto ensure that your insight into a new territory to be successful.
3. Plan of operation
In addition to installing your physical store or have the digital platform for your retail operations online, it is also essential to plan regarding the operation of the store, that is to say, how to operate every process, from the management of inventories, supply chain, distribution, forms of payment, return of products, after-sales service, in the end, it's about knowing how to respond to each one of the processes involved.
4. Permanent evaluation
While it is necessary to have a strategy of retail international to start your expansion, depending on the results you obtained, it is possible to make corrections that allow you to go to molding the business to the reality of the new market and on the basis of the needs of the client.
On the basis of the evaluation you'll be able to correct any defect less than or greater, so as to ensure that anything stop your path to international success.
Conclusion
The strategy of retail international is this guide needed for a retailer to be able to draw the roadmap towards the conquest of new markets. It is important to visualize the entire process before you start operations and evaluate as you go consolidating the activity in the new territory with the purpose of establishing corrective actions to ensure the consolidation of the business in to new frontiers, and so continue the dream of expansion to other countries.
